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  1. Remove all other meta tags (author, date, etc.), unless you're sure they are absolutely necessary. The only meta tags I ever use are the META DESCRIPTION and occasionally the META REFRESH tag.

  2. Include a site map with links to all your pages. This will help search engines find and index all your pages.

    • Limit the number of links on a web page to 50.

    • If you have more than 50 links, limit your links to your most important pages.

    • Include text on the page as some search engines, such as AltaVista, have been known to kick out links only pages.


  3. Use one or more header tags in your main page body and include your most important keyword phrase/s.

    • Use large header tags, such as <H1> and <H2>.

    • Use Cascading Style Sheets (CSS) to alter the appearance of the header tags to fit the look and feel of your site. For more information read this CSS tutorial.


  4. Check the first couple of lines of the first paragraph to see if it's appropriate to be used as a description of your page. Many search engines utilize the first couple of sentences of the body text as the search results description, instead of the contents of the META DESCRIPTION tag.

  5. Try to achieve an overall keyword density of 1-2%.

  6. Try to achieve a minimum word count of 300 and a maximum of 750 words on each page.

  7. Register a domain name with the exact keyword phrase you wish to target, using hyphens to separate the keywords.

    For example, if the keyword phrase is "search engine rankings," then register:

    search-engine-rankings.com

    If the domain you want is unavailable, either try a different extension, such as .NET, .INFO, or .US, or add a keyword to the end (preferential) or beginning of the domain.

  8. Name directories after your keyword phrases, using hyphens or underscores to separate the keywords.

    For example, if an important keyword phrases is, "search engine rankings," name your directory:

    www.yoursite.com/search-engine-rankings/ or...
    www.yoursite.com/search_engine_rankings/

  9. Name web pages after your most important keyword phrase. Separate the keywords using hyphens or underscores.

    For example, if the keyword phrase is "search engine rankings," then name the page:

    search-engine-rankings.html or...
    search_engine_rankings.html

  10. Name your graphic files after keyword phrases. Again, separate the keywords using hyphens or underscores.

    For example:

    <IMG SRC="search-engines-rankings.gif">

  11. Include an ALT (alternative text) atrribute in image tags. Include the most important keyword phrases.

    For example:

    <IMG SRC="search-engines-rankings.gif" ALT="search engine rankings.">

  12. If you use an image map, include HTML links, as some search engines do not follow image map links. Plus image maps do not offer search engines any link text to index. So, try to avoid the use of image maps as they do not help with your search engine optimization efforts.

  13. Use the longer or plural version of a keyword, where possible. Word stemming is a concept used by some search engines to return search results that include keywords that extend beyond what you searched for.

    For example, a search with the keyword "engine" might return results for, "engines," "engineers," and "engineering." If someone searches for the longer version of a word and your page only uses the short version, then your page will be excluded from the list of possible results.

  14. Sprinkle a few uncommon keywords and synonyms in your main body text. Less popular keywords have less competition in the search engines. So your web page is has a greater chance of being listed amongst the top results.

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