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  1. Do not repeat keywords or keyword phrases over and over again on a web page, as this would be considered as spam by search engines.

  2. Keep your pages as close to the root domain as possible. Do not set up more than 3 directory levels.

    For example:

    www.yoursite.com/index.html (1st level - excellent)
    www.yoursite.com/html/index.html (2nd level - Good)
    www.yoursite.com/html/marketing/index.html (3rd level - OK)
    www.yoursite.com/html/marketing/search/index.html (Too many levels down - search engines will find it difficult to find and index pages this far down)

  3. If you have a persistent (on most or all of your pages) navigation bar at the side of each page, your table is almost certainly set up in such a way that it pushes your page's body text down the HTML document. Search engines give prominence to keywords nearer the beginning of a HTML document. So, design your HTML table so that the navigation bar is placed after your main body text.

  4. Move Javascript code to a separate file, or the end of the HTML document after your closing BODY or HTML tag. Yes, this technique actually works!

    Follow these instructions to move the JavaScript code to a separate file and link to the file from the HTML document. Then place the following code in between the HEAD section:

    <HEAD>
    <SCRIPT LANGUAGE="JavaScript" SRC="file-name.js"></SCRIPT>
    </HEAD>

    This procedure also reduces your file size, and therefore your download time. In addition, it allows you to reuse the code on other pages by simply link to the JavaScript file. Both of these techniques will move your important body text nearer to the top of the HTML document.

  5. Although not always practical, you may like to try naming your cascading style sheet tags after keywords.

    For example:

    .search {
    color: #ff0000;
    }

  6. Use Robots.txt files instead of Robots meta tags, as some search engine robots do not recognize the tag.

  7. Do not use font size one (1) text as the default text size. Many search engines consider tiny text to be spam. It's OK to use some font size one text.

  8. Do not participate in link farms or link exchange programs. Search engines consider link farms and link exchange programs as spam, as they have only one purpose - to artificially inflate a site's link popularity, by exchanging links with other participants.

    Do not confuse link farms and link exchange programs with reciprocal linking. Reciprocal linking is the exchange of links with individual sites, and is certainly an accepted technique for improving your site's link popularity.

There you have it. My 27 quick search engine optimization tips to improving your search engine rankings.

Michael Wong is a respected internet marketing expert, and the author of a leading search engine optimization guide, numerous marketing tips, and reviews of marketing tools and ecommerce software. Visit his web site at http://www.Mikes-Marketing-Tools.com

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